Friday, July 21, 2017
The Competitive Advantage
COMPARATIVE advantage: I need to make sure I can offer my product or services at a lesser price but uphold the quality of what I am offering.
DIFFERENTIAL advantage: I need to make sure that the quality of what I am providing outweighs that of the competition.
Primary to both of these factors, I would think, would be sustainability. I would have to find a way to uphold quality while remaining affordable in a changing economy. Even if I would interchange parts or find other manufacturing shortcuts, I could not sacrifice the integrity of my work!